The propaganda posters/literature created for World War I & II provide substantial historical fodder for analyzing the significant role of Indian soldiers in the British empire. Enticing, motivating, exhorting Indian soldiers to actively participate was a strategy deployed by Japanese army in WWII Pacific war and well countered by British and American war office  propagandists.  Assisting the Japanese, at the time, were the members of the Indian Independence League (later Azad Hind) headed by Subhas Chandra Bose.

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Source:Kings Collection.org

The Japanese emphasized the use of Indians as mere tools in British scheme of things. The 1919 Jallianwallah Bagh massacre incident featured in their campaign to highlight Indians  as exploited by the their British masters.  American, British and other allied forces depicted Japanese as animals, i.e. Octopus, Rat caught or trapped by allied forces.

The pro-Japanese campaign posters detailed the discrimination, racism and freedom fight against the Empire, stressing on ‘Asia for Asians’ theme. The Far East was no exception where Indian policemen and soldiers were placed by the British to man their colonies.The 1941 invasion of Malaya by the Japanese provided a plumb opportunity – captured Sikh soldiers, police POWs were “asked” to fight by joining the Indian Independence League. There was little option. It was either become a collaborationist or be a tortured enemy prisoner and face execution. Shanghai, too, had a small unit of Indian Independence League (not POWs) inspired by Bose and aspiring for Indian freedom. Bose visited Shanghai & broadcast his 1940s radio speech through German controlled air waves in the area.

chiang kai shek

The propaganda posters/leaflets/magazines were air-dropped or distributed. But, the Japanese propaganda does appeal to the national socio-economic Indian politics of the time: it definitely was well researched and was perhaps successful for this reason? . Though the text in few of the posters indicate that it was devised/written by someone not that well-conversant with Indian colloquialism.

So, what about the Allied forces’ propaganda? More in the next post..

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